I have been really thrilled recently to receive growing interest in the cakes I make and to get some repeat orders. This has set me thinking about the price of my cakes in a way that is fair to the consumer but which also values my time and commitment, and the final result. I used to think £60+ was a lot to pay for a celebration cake made especially for you, but now I am not so sure. I have a growing idea of the time, effort and expense it takes to come up with something befitting the occasion.
I pride myself on making each cake from start to finish. This takes time as the whole process is a bit stop-start. You cook the cake and let it cool and ‘set’ before any cutting or trimming. You more often than not ice in stages, letting each layer harden before you continue work. In between there is lots of washing up and scrubbing down! If I am doing a new cake or even something a bit different from what I have done before, I research and test recipes and the equipment for it. I have to be sure of the quality of the end result and that the cake will keep well so that there is time to decorate and enjoy it.
As a passionate home baker, I do not have the overheads of running a commercial premises as such, but I do not have the greater bulk purchasing power either. I mostly use the supermarket for ingredients but I do utilise local suppliers where possible. I use prime ingredients such as butter (instead of margarine) and free range eggs, as well as good quality flour, dried fruit, cocoa, chocolate and vanilla extract. The chocolate cake recipe I typically use for a square 9” cake (serving 35+ portions) uses half a kilo of chocolate and twelve large eggs. When I make buttercream I use a high proportion of butter as I think that gives it a really great flavour and lusciousness, which is what it is all about. As well as the ingredients there is the cost of water and fuel to think about, the purchase and replacement of sometimes specialist equipment, and the packaging and presentation of the cake itself.
Of course, you can buy a birthday cake in the supermarket for around a tenner. These cakes serve a purpose and provide choice but they can vary in taste and finish. This is not to say that I have never enjoyed or admired a slice of supermarket birthday cake, but a cake made especially for you is in a different league. For a start, a bespoke cake usually serves more people, something often missed when a simplistic price comparison is made. The cake recipe can also be tailored to particular tastes. Most importantly, a bespoke cake is absolutely unique and special to the recipient. Something to be oooh-ed and aaaah-ed over and remembered fondly for a long time to come. The cost per portion is probably similar to a slice of cake in a coffee shop. Has that ever made a truly lasting impression?
Tags: Bespoke Cakes, Cake Prices, Jane Huntley, Lancashire, Leyland, Quality Ingredients